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Porsche's new '911': the Cayenne fire engine

By Nick Eaton First Official Pictures 10 September 2008 10:13 Another day, another Porsche variant. Stuttgart's fire department has taken delivery of two red-hot Cayennes with a difference: they're emergency vehicles which have been specially tweaked by Porsche's Training Centre for the city's firemen. The Stuttgart fire service claims that the hilly topography of the city meant it needed all-terrain emergency vehicles, and the project was given to local firm Porsche because the Cayenne served up the firemen's needs for something that can go anywhere fast. Nothing at all with them wanting to arrive in style or make neeh-naah noises in a Porsche.

Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Mary Kay goes Mustang

Well-to-do Mary Kay ladies might be setting their sights on black Ford Mustangs in lieu of the brand's signature pink Cadillacs. The cosmetics company unveiled the Mustang as its newest incentive car at its annual seminar at the Dallas Convention Center. Mary Kay will still loan the famous Cadillacs to sales directors who sell in the top tier of $100,000 a year or more.