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MINI gives the London Philharmonic the patriotic horn

MINI has teamed up the 2012 MINI London Edition with the London Philharmonic to create a MINI horn National Anthem. The London Philharmonic Orchestra has just finished the mammoth task of recording 205 National Anthems for the 2012 London Olympics, but this is one National Anthem that won’t be wafting across East London in the next month. The London 2012 Olympics are MINI’s marketing method of choice at the moment, so they took nine MINI London 2012 Editions – in a mix of Red, White and Blue – tuned their horns and roped in nine musicians from the Philharmonic’s horn section to toot in time.

Honda Gear Concept

Rather than fighting for headlines at NAIAS, Honda debuted its new GEAR Concept at the Montreal International Auto Show. The subcompact GEAR is apparently inspired by fixed-gear bicycles (although quite how is unclear), described as a customizable vehicle that demonstrates the carmaker's way of providing vehicles for young, urban, Gen-Y lifestyles. "Subcompact cars are usually either utilitarian, but uninspiring or they're fun, zippy cars that are impractical and too expensive for the Gen-Y buyer," said Dave Marek, Design Director at Honda R&D Americas, Inc.

Porsche opens new Weissach design studio

Porsche has officially opened its new design center. Located at its Weissach development center, the facility includes interior and exterior design departments, plus a dedicated area for concept car construction. According to Porsche chairman, Matthias Müller, the architecture of the new studio has been designed to allow the firm's "creative developers to work hand-in-hand even more methodically than before." The new design center is one of three new buildings opened at the site, which have been built as part of a $200million investment at Weissach.