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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Toyota recalls 550,000 vehicles for steering issue

Toyota has recalled 550,000 vehicles around the globe for a potential defect that could impact steering capabilities. The fix involves a replacement for the crankshaft pulley on V6 engines. Toyota said if the problem isn’t corrected, the belt for the power steering could become detached from the pulley, making it tough to steer.

We sample Honda's car technology of the future

Ahead of the Tokyo Motor Show 2013 we’ve been to Honda’s research and development facility in Tochigi to see and experience some of the Japanese firm’s new and upcoming products and technology. We’ve covered the new Honda Civic Type R in some detail separately, but among the other cars driven here is the next generation Honda Jazz (known as the Fit in Japan), no less than three different types of Honda hybrid system, including one similar to that fitted in the forthcoming NSX supercar, and an all-carbonfibre CR-Z prototype. On top of which, we’ve also experienced a self-driving car, watched a crazy automatic-parking demonstration and sampled the latest version of the all-electric Micro-Commuter, Honda’s equivalent of the Renault Twizy.