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Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.

MINI John Cooper Works Countryman: The mad MINI marketing begins +video

MINI John Cooper Works Countryman with a man on the roof - Expect the Unexpected With the debut of the MINI John Cooper Works Countryman at Geneva 2012, MINI starts its marketing with another off-beat video. If there’s one things that’s a certainty in the world of MINI – apart from a new variant every four days – is that any new launch gets promoted with slightly bizarre videos. And the new MINI JCW Countryman is no exception.

Mitsubishi Shogun Black launches

Mitsubishi Shogun Black revealed Mitsubishi has added a limited edition Shogun at the top of the range – the Mitsubishi Shogun Black. Recently we had the Mitsubishi ASX Black arrive with all the toys in Mitsubishi’s options box thrown at the compact SUV to produce a credible range-topper. And now Mitsubishi are pulling the same trick on the real-deal SUV with the reveal of the Mitsubishi Shogun Black.