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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Fashion designers make their mark on Opel/Vauxhall Adams

Vauxhall has joined forces with fashion designers Louise Gray, James Small and Fred Butler by giving them the chance to personalize their own Adam car. Each designer had their own Adam to customize and they set about the task of using it as a canvas to express their own signature style. Gray, whose designs are typically colorful and bold, used foil-printed silk crepe and large sequins to personalize her car; Small's smooth, brightly- painted Adam represents his printed menswear line, while Butler's vibrant geometric design conveys his personal style.

Government to trial electric cars

Cabinet ministers could soon swap their luxury limousines for electric vehicles, in a bid to set an eco-friendly example. A Whitehall source told the London Evening Standard that electric car trials are likely to start as soon as spring. On Bing: see pictures of electric cars Find out how much a used electric car costs on Auto Trader London currently boasts a network of 800 charging points – but three out of four went unused in 2012.