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BMW advert ‘burns’ BMW logo on to your eyelids

BMW are 'burning' their logo on cinema-goers eyelids We’ve all done it – stared at the sun, closed our eyes and still been able to see a bright light. In fact, some of us have gone a bit further. I remember competitions to see how long we could look at the sun in the Junior school playground.

Pirelli World Challenge star Andy Pilgrim makes teens, parents better drivers

Here's another addend in the complex driver-training equation: Many parents influence their kids to become both a greater danger when driving and more susceptible to the actions of other poor drivers. This influence begins long before kids are licensed to drive. Consider: -- “More than 75 percent of new drivers exhibit the same distracted driving behavior as their parents.” -- “Most parents are unaware they are teaching their kids things that will make them more dangerous to others and more vulnerable to others.” -- “Most parents want to protect their children and will make changes once they understand the realities of behavior transfer.” These are the words of Andy Pilgrim, the same championship-winning sports-car driver who helped road-test editor Jonathan Wong thrash Porsche's 911 GT3 and Chevrolet's Camaro Z/28.

Mini and Miles Ahead team up for teen driving school at Indy

Mini has teamed up with new teen driving school Miles Ahead to bring licensed youth to the Indianapolis Motor Speedway and train them to drive properly. Indy 500 veteran Stephan Gregoire founded the effort to combat the high number of crashes, injuries and deaths involving teenage drivers. The chance of a teen crashing in the first three years of driving is 82.9 percent, according to Mini, and a 16-year-old is 20 times more likely to be killed in a crash than an adult.