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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

CAR interviews new Renault design chief Laurens van den Acker (2009)

By Guy Bird Motor Industry 15 October 2009 10:29 CAR: How did you get the top design job at Renault? LvdA: From what I’ve been told [outgoing design boss] Patrick le Quément was asked to come up with three candidates, two internal and one external, and somehow I bubbled to the top of the external candidates. I think the criteria included international experience, being relatively young and having a good record.

Bentley Bio-Fuel beckons

Bentley finds itself in this ludicrous position. Of course, the current credit problems play a big part in Bentley’s problems, either because buyers need finance to buy their cars or, more likely, the demonising of the sort of cars Bentley makes by the eco-mentalists makes them an uncomfortable buy. So Bentley has come up with a strategy to combat the ‘Planet Killing’ perception many have of its products – Bio-Fuels.