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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Lotus at 2009 Frankfurt motor show

By Tom Sharpe First Official Pictures 18 September 2009 13:55 Formula One won't be the only place that race fans will get the opportunity to cheer on Lotus in 2010, thanks to the Evora Type 124 Endurance Racecar. Unveiled at the 2009 Frankfurt motor show in full FIA-spec, the Type 124 signals the Norfolk-based company's return to sports car racing. First, the basics.

Nissan-designed Santa’s sleigh

By Tim Pollard First Official Pictures 17 December 2008 14:30 Canadian designer Martin Uhlarik penned Nissan’s sleigh, which dispenses with reindeer altogether and can be used instead in conjunction with a rather faster steed, a Nissan GT-R. It’s quickly apparent that Nissan’s SC01 sledge will have a much greater load capacity than rival designs – and we’d certainly pull over fast if we saw this in our rear-view mirrors. Uhlarik is project design leader at Nissan’s Paddington design centre in London and was senior exterior designer on the Qashqai+2 and NV200 concept.