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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Alfa Romeo MiTo MultiAir – UK Prices

Alfa Romeo release UK prices for the MiTo MultiAir Alfa Romeo has been threatening the MultiAir engines for the MiTo for ages (last June!) and have even launched models featuring the new engines. But it’s taken them until now to get round to giving us prices for the new MiTo range. Just to refresh your memory, the MultiAir engines for the MiTo work by improving combustion and engine management resulting in improved performance and torque and improved economy with lower emissions.

Concept Car of the Week: Mitsubishi HSR (1987)

In 1987, Mitsubishi initiated a range of concept cars called HSR (High Speed Research) with the intention of creating a futuristic vision for the brand combining advanced technology, efficient power and aerodynamic design. The first concept car was designed for safely cruising on the motorway at very high speed, thanks to cutting edge electronics. The car's internal computers measured speed, weather, driver input and grip, and adjusted the 4-wheel drive system and the 4-wheel steering automatically.