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Audi at CES 2011

Audi will position itself as the leader in in-car electronics, is working on augmented reality head up and 3D cockpits displays, and has already integrated NVIDIA's very latest Tegra 2 super processor to power the HMI of the next A3. Those were just a few of the highlights from a keynote speech given by Rupert Stadler, Chairman of Audi, on the opening morning of the 2011 Consumer Electronics Show (CES) in Las Vegas. Stadler drove onto the stage in the E-tron Spyder concept last seen at the Paris auto show — here painted a fetching shade of deep red — together with CES founder and CEO of the Consumer Electronics Association, Gary Shapiro.

Audi Q3 pop-up tent (2014): perfect for a murder mystery?

By Tim Pollard First Official Pictures 03 June 2014 14:56 It might look like something you'll see on Waking The Dead or any other crime-scene investigation TV drama. But Audi did indeed show an integrated Q3 pop-up tent at the 2014 Worthersee motoring festival. Developed under the Audi Original Accessories brand, the pop-up tent clips on to the tailgate of a Q3 and erects in seven minutes flat.

Mercedes touts future safety with research vehicle

In 1980, when several automakers began to use airbags, there were people who thought that cars couldn't possibly get any safer. Karl-Heinz Baumann, a safety researcher at Mercedes-Benz AG in Stuttgart, was not one of them. "We said, 'No, it cannot be all,' and we kept doing more research." The results of that research are presented on the company's most recent Experimental Safety Vehicle (ESV), on display now in the Mercedes Museum in Stuttgart.