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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Redesigned Opel Astra revealed ahead of Frankfurt rollout

Opel, General Motors' financially embattled European subsidiary, has ripped the covers from its sixth-generation Astra ahead of the car's planned debut at the Frankfurt motor show in September. The five-door hatchback traditionally is one of Europe's best-selling models and originally was expected to play an important role in the Saturn lineup in the United States. Under GM's pared-down lineup, the Astra's Delta 2 chassis is likely provide the underpinnings for a small Buick, initially in China, and then in the United States, depending on market conditions.

Porsche Cayenne (2010): the new SUV unveiled

By Tim Pollard and Ben Barry First Official Pictures 25 February 2010 09:00 Want to know why the new, second-generation Porsche Cayenne – unveiled today – is so important to Porsche's business model? Consider this. They've sold more than 170,000 of them, and it routinely makes up a third of Porsche's annual volumes, outselling even the staple 911 breadwinner.