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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Design Contest: Ferrari 'New Concepts of the Myth'

Automotive design students from all over the world gathered in Maranello this week for the award ceremony of the 'Ferrari - New Concepts of the Myth' design competition. The winners were announced and awarded their prizes at Galleria Ferrari, within walking distance of Ferrari headquarters and Ferrari's Fiorano test track. The coveted prizes are six months of exciting and very demanding work at Ferrari and Pininfarina creative centres, under the leadership of Ferrari's Donato Coco (in Maranello) and Pininfarina's Ken Okuyama (in Torino).

Watch world's longest car jump record attempt

French rally driver and professional skier Guerlain Chicherit's attempt to beat Tanner Foust's Guinness World Record for the longest car jump ended badly on Tuesday, March 18. Chicherit was attempting to jump a specially prepared Mini Countryman 360 feet from ramp to ramp before a crowd of onlookers at Tignes ski resort in France, in an bid to beat Foust's 322 foot car jump record which has stood since 2011. It appeared that Chicherit was off to a good start with plenty of momentum, even though the surface may have been a bit uneven for an ideal departure ramp.