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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Lexus LF-LC turns blue for Australian motor show

Lexus has changed the color of its LF-LC for the 2012 Australian motor show in Sydney. We first saw the LF-LC in January at the 2012 Detroit auto show where it appeared in deep metallic red. To spice it up for the Australian show, Lexus has sprayed the exterior Opal Blue, inspired by the base color found in the naturally occurring semi-precious opal stone found in the Australian outback.

Design Services: Majenta Academy

Established in May 2007, the Majenta Academy has continued its drive this year to provide design graduates with the hands-on 3D computer-aided design skills required to succeed in the commercial world. Majenta Solutions, one of Europe's leading IT infrastructure solutions providers, has training facilities in Barcelona, London and Gothenburg that are specifically created to help bridge the gap between university education and the wider industry. It also provides professional training in digital design to many of the major automotive and product design companies in Northern Europe, including Nokia, Hyundai/Kia, Bentley, Jaguar/Land Rover, McLaren, Nissan, Electrolux and Samsung.