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BMW, Daimler experiment with upscale rent-by-the-ride

Two European luxury brands are tiptoeing into car sharing, a radical move for carmakers whose business for the past 100 years has been selling to individuals. German archrivals Daimler AG and BMW AG have launched sharing programs. The automakers say the move was prompted by changing attitudes about car ownership, especially among young buyers, and increased urban congestion.

Hydrogen Car Highway for London

London to develop a Hydrogen Highway The plan is fairly small scale, but it’s a start. As part of the scheme Boris is assembling a small fleet of 150 cars, 20 black cabs and 5 buses all running on Hydrogen. In typical Boris style he said he wants Britain to become a ‘World leader in Fuel Cell Technology’ with the aim of having one in three cars in the UK running on hydrogen fuel cells in twenty years.

The Woodward Dream Cruise with Ian Callum

Try describing the Woodward Dream Cruise—a pulsing expression of Amer-ican automotive enthusiasm condensed into an endless, eight-lane traffic jam—and your audience will fall into one of two groups: The ones who shrug it off as inexplicable gasoline-fueled hysteria, or the ones who simply embrace it as the day-long automotive flash mob it is. Ian Callum, principal designer for Jaguar, falls firmly in the second camp. That's right.