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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Italdesign Giugiaro transforms 'Golf Vision 2020' winning design into hard model

Italdesign Giugiaro transformed an Istituto d'Arte Applicata e Design (IAAD) student's thesis project into a 1:4 scale model after it was chosen by Giorgetto Giugiaro as the best Masters project in the ‘Golf Vision 2020' challenge. The challenge, launched in collaboration with the carozzeria and Volkswagen, asked students to design the Volkswagen Golf of 2020. The best designs from the Bachelors and Masters courses were picked at the end of the year by renowned designer and school sponsor, Giorgetto Giugiaro.

Thinking Automotive Design 2011

The largest and most important education and research institution of Brazil, the University of São Paulo (USP), has a long tradition of teaching architecture and urban planning through a strong Modernist root. At the same time, the progressiveness of the academic structure always allowed students to take many different directions and the school became reference to art and design education. Graphic and product design disciplines were always part of the long curriculum of the school of architecture and urbanism (FAU USP), but only five years ago an independent design course was created.