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Alcraft Motor Company to ‘reinterpret’ British vehicles

Alcraft Motor Company, a new British bespoke design and engineering business, has launched its first design study in a line of concepts that will “reinterpret vehicles using British design values.” With the help of students from the Royal College of Art, Alcraft will initially focus on marques with British heritage, including Aston Martin, Jaguar and Land Rover. On Bing: see pictures of Range Rovers Find out how much a used Range Rover costs on Auto Trader It’s this last brand Alcraft is turning its attention to first, reimagining the 2013 model year Range Rover with even more of a British spin. Here’s how, according to Alcraft design consultant Matthew Humphries: “We’re extremely pleased with how the Range Rover study has turned out.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

Ford asks Web-savvy Americans to test the Fiesta

Ford Motor Co. wants to use social networking sites such as Facebook to generate buzz for its new Fiesta subcompact. But it will rely on company outsiders to get the early word out.