Harley Davidson Brake Lever on 2040-parts.com

2009 Michelin Challenge Design theme announced

Michelin today announced the 2009 theme for its global vehicle design competition, Michelin Challenge Design (MCD), asking entrants to explore the future of transportation and share their brave and bold vision for 'America's Next Iconic Vehicle.' Designers this year are asked to render unique vehicle concepts that demonstrate emotional appeal, design courage and technical execution. Additional consideration will be given to entries with attributes that benefit safety and the environment and include a separate rendering of the tire and wheel component assembly.   Vehicle designs that best represent "Brave + Bold, America's Next Iconic Vehicle" will be reviewed by a jury of professional designers whose names will be announced later in 2008.

MyFord Touch revealed at Consumer Electronics show

Ford is using the concept behind its Sync technology to dramatically re-do the appearance of its instrument panels and the manner in which drivers interact with their cars. Ford is revealing MyFord Touch at the Consumer Electronics Show in Las Vegas, and the technology launches on the 2011 Ford Edge followed by global availability on the 2012 Focus. MyLincoln Touch will be standard on new Lincolns, starting with 2011 MKX.

Who's Where: Gorden Wagener to head Mercedes Advanced Design NA

German designer Gorden Wagener, 37, has been appointed President of Mercedes-Benz Advanced Design of North America. Beginning his new position on January 1. 2006, Wagener now focuses on products specifically for North America, including production and show cars as well as advanced projects.