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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Film Friday: 'Styling and the Experimental Car' takes us from Da Vinci to the Ford Mustang

Last time we popped into the Ford Design Studios, it was the late 1960s and everyone was strung out on black turtlenecks and jazz flute. We're traveling a few years further back in time today, but Ford Design Studios remains our destination. "Styling and the Experimental Car," released in 1964, doesn't start off like a modern promo piece might.

What the 2014 Malibu tells us about the future of styling

Decades ago, Detroit's automakers changed their offerings' sheet metal, or at least substantial parts of it, every model year. The process of revealing revised models to the public boosted the glamour and mystique of the entire industry. Dealership windows were papered over; display models were smuggled in under wraps; anticipation grew to a fever pitch.