Harley Davidson Handlebar Grips on 2040-parts.com

Land Rover fomalizes deal with off-road partner Bowler

Land Rover finalized a deal with Bowler on Thursday that formalizes an existing arrangement as Bowler—a U.K.-based builder of rally raid cars—has been a working with Land Rover for more than a decade. Bowler competition vehicles will now compete with “Powered by Land Rover” badges, a slogan that will also be highlighted in customer and marketing events. Bowler will also get access to Land Rover parts and benefit from “technical and development support” from the firm.

Jaguar F-Type lands in the lap of the 2013 Playboy Playmate of the Year

It does seem like Jaguar have decided that association of the F-Type with high-profile public faces is a good way to get the F-Type a few headlines, so we’ve had Lana del Rey singing her heart out in the F-Type cause, Damian Lewis acting his socks off for the F-Type’s Desire film and a plethora of faces associated with Jaguar’s Mille Miglia outing this year, where they’ve managed to get the F-Type front and centre and firmly bolted on to Jaguar’s Heritage outing. Now it’s the turn of Raquel Pomplun to raise the profile of the new F-Type a little higher, as Hugh Hefner has gifted her $100k and the use of an F-Type for a year as part of her prize for being crowned Playmate of the Year. Ms Pomplun may have preferred the F-Type as an outright gift – rather than a year long lease – but at least she’ll have the chance to parade round sunny California with the top down for 12 months.

Volvo XC60 – Star of New Moon

The Volvo XC60 stars in 'New Moon' Product placement can work with cars in big films. Just look at what the original James Bond films did for Aston Martin, from the DB5 in Goldfinger to the DBS in Casino Royale. Then there’s the Mustang in Bullet, the VW Beetle in the Herbie films, and let’s not forget the Mini in the Italian Job.