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Tracker launches ‘My Tracker’ & opens up a whole new market

If you have a car that costs a bit more than average, you’ve probably been told you need to fit a Tracker if you want to get it insured, so the insurance company has a fighting chance of recovering your car in quick sticks if a light-fingered lout makes off with your pride and joy. It’s a clever system that uses hidden sensors to track the car’s movements and helps the police find your car when it’s been stolen. And it’s a good business for Tracker, who have demonstrated the recovery rate of stolen vehicles is far higher when their system is fitted which means a ready market when insurance companies insist it’s fitted to high value cars.

Honda plans a star-studded Super Bowl

American Honda Motor Co. will break out big-time celebrities and comedic license in a pair of 60-second TV commercials that will run during the Super Bowl. An Acura spot--the first Super Bowl appearance for the brand--will feature comedian Jerry Seinfeld going to ridiculous lengths to bribe the man who holds the rights to the first 2015 Acura NSX supercar.

Jaguar XF Sportbrake & New Mercedes A Class UK debut at MotorExpo

MotorExpo London 2012 The Jaguar XF Sportbrake, new Mercedes A Class, BMW 6 Series Gran Coupe and new Kia cee’d get a UK debut at London’s MotorExpo. Traditional car shows have died something of a death in recent years, with just a handful of car shows round the world still attracting big numbers. Car ‘Events’ have become the order of the day with stuff like Goodwood and Salon Prive offering car lovers a proper petrolhead experience instead of static displays of untouchable cars in industrial units.