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Next Dodge Viper will shed some rough edges

Little by little we're getting a clearer picture of the next-generation Dodge Viper SRT10. During a conversation with Dodge boss Reid Bigland at the Los Angeles auto show, Bigland told me the redesigned Viper "will appeal to a broader segment of the market." The car is expected to debut in 2012 but is not likely to appear at the Detroit auto show, he says. Today's Viper is essentially a street-legal race car.

£2,500 price cut for Subaru BRZ

Subaru has cut the retail price of its sporty BRZ coupe by nearly 10% to £23,995 on-the-road for the SE Lux model. The reduction from the previous £26,495 list price (effective from 1 May 2014) marks a £2,500 saving for customers. The price drop is in part related to the introduction of the firm’s performance flagship model, the WRX STI, which hits UK shores in May 2014.

Jaguar explains 'The Art of Villainy'

British actor Tom Hiddleston reprised his role as baddie of note in the latest Jaguar F-Type coupe #GoodToBeBad ad campaign. This one is called “The Art of Villainy.” The 2 minute, 30-second clip debuted on YouTube on Tuesday. The campaign poses that Brits always make the best villains due to their accent, elocution and style.