Harley Davidson Oem Touring 97-08 Flhtc Electra Saddlebag Guard Rails Assembly on 2040-parts.com

Volkswagen plans 4 million cars from one platform

Volkswagen is pushing the global-platform concept to a level unprecedented in the auto industry, introducing a modular platform this summer that eventually will be the basis of microcars, sedans, crossovers and SUVs for its four largest brands. While automakers now share platforms across brands and sometimes even segments, the VW initiative that starts this summer is far more ambitious than anything seen so far. By 2017, some analysts estimate, the MQB platform that debuts with the Audi A3 eventually will be used in 4 million units a year--close to half of VW's annual production.

Color & trim focus: Six of Poltrona Frau’s auto collaborations

Collaborations between the car industry and the world of product design are fraught with difficulties, are usually fleeting and all too often end in (marketing department) tears. One of the few possible exceptions is Italian leather and furniture company Poltrona Frau. Its 102-year history includes the 904 ‘Vanity Fair' chair from 1930 and the more-recent 2009 Archibald chair by Jean-Marie Massaud.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.