Harley Davidson Performance Headlamp Bulb New In Box on 2040-parts.com

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Jeep Grand Cherokee to spawn Maserati SUV – confirmed

The 2003 Maserati Kubang SUV Concept The idea of an SUV from every luxury maker seemed a dead cert a few years ago. And then the world went in to financial meltdown and the eco-mentalists convinced a chunk of the car buying public that SUVs were the spawn of the devil, which put the kybosh on the nascent plans of many a car maker. But the recession hasn’t quite turned in to a depression (unless you’re one of the poor countries sucked in to the German Euro Zone), and many are now waking up to the fact that SUVs aren’t killing the planet and that CO2 is actually beneficial to planet earth, not harmful.

New Porsche Macan takes over Harrods’ window (video)

The new Porsche Macan gets pride of place in Harrods’ window. Harrods display windows have become a happy stomping ground for car makers in recent years, with everyone from MINI to Hyundai (here and here) taking up prime Harrods real estate to showcase their latest cars. Now its the turn of Porsche to get their newest cars on display to Harrods’ customers and passing Londoners and visitors as they take over a window until 5th February.