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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

BMW 3-series Convertible

By Ben Oliver Motor Shows 09 January 2007 06:04 A folding hard-top? On a BMW? Yep - BMW has followed arch-rival Mercedes' lead and developed its first folding tin-top for the new 3-series Convertible.

Top Gear in Icelandic Volcano

Top Gear tackle a live Volcano in a Toyota in Iceland Top Gear is off air at the moment – if you don’t count the endless repeats on BBC2, BBC3 and Dave – and that usually means that the boys are off somewhere exotic. And so they are – this time to an active volcano in Iceland. It looks as if the boys have take the same Toyota they used in the trip to the North Pole – with May and Clarkson in the Toyota and Hamster on a sled – and done a modification or three to suit the heat instead of the cold.