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News watch July 2010: today's auto industry news

Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hour Friday 30 July 2010• Renault has reported a net income of €823 million – with an operating margin of 4% and sales up 22% globally. Its worldwide market share now stands a whisker up at 3.8% (Renault)• La Regie said its business was performing much better than during the same period last year, when the recession bit into its profits.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

McLaren MP4-12C Revealed

McLaren has released details of their new supercar - the McLaren MP4-12C Known for so long by its code name – P11 – this MP4-12C is the first real McLaren since the legendary F1. And on the face of it it certainly looks like it has enough to offer to stand proud as the inheritor of McLaren’s reputation for exceptional road cars. Not scheduled to go on sale until 2011, the MP4-12C is aimed at the heart of Supercar sales, expected to go on sale at a price a small notch above the latest offering from Ferrari – the 458 Italia – at around £160,ooo.