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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Ford Focus Econetic (2012) first official pictures

Ford has released details and pictures of the 2012 Focus Econetic, the eco-efficiency variant of the new Ford Focus range with a hybrid-beating 80mpg claimed. Ford Focus Econetic: 80mpg and 95g/km Ford makes some impressive promises about the efficiency of the new Focus Econetic. The car has yet to be officially homolgated, but Ford has announced it expects 80mpg, and a hybrid-harassing 95g/km from the Focus Econetic's Duratorq TDCI direct-injection turbodiesel engine.

Pontiac G8 may get a second life as the Chevrolet Caprice, Lutz says

The Pontiac G8 may get a new life as the Chevrolet Caprice. General Motors is studying the feasibility of reusing the rear-wheel-drive performance sedan for law enforcement and the general public, vice chairman Bob Lutz said in an online chat Monday. “The G8 has finally been discovered by a broader percentage of the buying public,” Lutz said on GM's FastLane blog.