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Alcraft and RCA announce design competition winner

Alcraft Motor Company has announced the winner of a design competition featuring students from the Royal College of Art (RCA) Vehicle Design program. The contest, which concludes a joint project exploring British design values and personalized vehicle design, challenged students to develop a personalized design package for Range Rover models. Winning student Jed Sheehan collected his award for his treatment of the flagship Range Rover, which Alcraft has transformed into a design study.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Kia KND-4 Concept (2007): first official pictures

By Jack Carfrae First Official Pictures 10 April 2007 11:16 KND-4 concept: the lowdown Kia has lifted the lid on its latest concept car, the KND-4 crossover. Painted in lime green paint and sporting deep-dished, 20-inch alloys, it’s not what you’d call subtle. There’s not much chance of seeing the KND-4 parked on your local Kia dealer's forecourt, though - this is very much a design project to showcase the company’s direction for its 4x4s.