Harley Rigid Fender Tip Oem Chopper Bobber on 2040-parts.com

VW boss Bernhard quits

By Tim Pollard Motor Industry 12 January 2007 09:57 Volkswagen boss Wolfgang Bernhard has quit the company as part of a shake-up at Europe's biggest car maker. The news comes as little surprise after months of uncertainty and change at the top of VW. Bernhard built a reputation as an abrasive operator in his short stint as CEO of the Wolfsburg company and had numerous confrontations with unions as he pushed through more modern working practices.

Toyota Prius C launches with TRD Sporty options.

The Toyota Aqua (aka Prius C) with TRD extras The Toyota Prius C has launched in Japan (as the Toyota Aqua) with a host of TRD sporty options on offer. We first had concrete news on the compact Prius – the Toyota Prius C – when a brochure leaked out ahead of a début at the Tokyo Motor Show. And if you take the ‘C’ as compact, that’s exactly what you get – a Prius on a boil wash.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.