Harley,sportster,new Chrome Ignition Switch & 2 Keys on 2040-parts.com

BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

Alfa Romeo teases the 4C. Why?

Alfa Romeo 4C Frankfurt Tease (click for full image) We’ve had good reason to report on the Alfa Romeo 4C since it arrived on the car landscape back at Geneva in March. The 4C is exactly what Alfa should be doing to resurrect interest in the marque. They’ve done lots of good with the cracking little MiTo and the surprisingly good Giulietta.

Lamborghini looks ahead to a new year and a new Murci

A year of transition promises to give way to a year of renewal for Lamborghini. It's hard to say 2010 was a bad year for the iconic Italian automaker, as it still created a major buzz on the auto-show circuit and its sales were down only slightly. But all signs point to 2011 as a new beginning for Lamborghini.