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Stress and strife of the school run

SCHOOL RUN WARS are rife, with parents prepared to squabble over parking spaces and argue with their children, according to a survey. As many as 23% of mothers and fathers admitted blocking another parent in with their vehicle and 14% owned up to cutting someone up, the poll of more than 3,000 motorists by Auto Trader showed. Also, 16% of parents have argued with other mothers and fathers on the school run and 53% have had rows with their children.

Infiniti FX Sebastian Vettel going in to production

Infiniti FX Sebastian Vettel to go in to production Finally, Infiniti are ramping up their efforts to get their cars front and centre in Europe. Last week we learnt Infiniti would be tapping in to Nissan’s Corporate sales network and now we hear that the Infiniti FX Sebastian Vettel is going in to production as a pilot for the Infiniti performance Line (IPL). IPL will be to Infiniti what AMG is to Mercedes or ‘M’ is to BMW – the halo performance car sat at the top of the range.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.