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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Porsche 911 50 Years Edition (2013) at Frankfurt motor show

Here’s the inevitable special edition 911 to celebrate Porsche’s rear-engined icon’s half-century. The 911 50 Years Edition uses the Carrera 4’s 44mm-wider-than-standard body, rear-wheel drive and the Carrera S’s 395bhp 3.8-litre flat-six engine in either seven-speed manual or PDK form. In a nod to the 911’s birth year, only 1963 examples will be produced, each costing a cool £92,587 – a £10k premium over the Carrera S.

Think a sports car makes you more attractive? Think again

It’s a favourite stereotype: a man driving a flashy sports car is more attractive to women – or at least, so he might think. Now a survey by Motors.co.uk suggests that exactly the opposite could be true. While the same research reckons 48% of men subscribe to the stereotyped view, in actual fact women are more likely to find a man driving an eco car more alluring.