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Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

Gordon Murray Teewave AR.1

Gordon Murray Designs has announced the latest addition to its range of electric vehicles in the form of a two-seat sports car. Following on from the diminutive T.25 city car, the Teewave AR.1 is an all-electric roadster that features a carbon monocoque chassis, designed in such a way that it can be applied to a variety of vehicle types. The AR.1 sports car was designed in close collaboration with Toray Industries, a Japanese carbon fiber specialist.

Ariel Atom 3.5 (2012) first official pictures

It's difficult for Ariel to come up with a mid-life refresh for its cars - there simply aren't that many bits to fiddle with in the first place. Still, the boys from Somerset must have succeeded, because what we have here is the freshly updated Ariel Atom 3.5. As the name suggests, it's a development of the Ariel Atom 3, with a crop of minor visual  tweaks and some mechanical changes too, keeping Caterham and BAC looking over their shoulders.