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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

“War on Motorists over” – Philip Hammond

Philip Hammond vows to end the War on Motorists Now there’s a damn fine start to Philip Hammond’s stint as Secretary of State for Transport - the end of the Government war on motorists. It’s also a good headline for the Tories, but what’s the meat? Actually, quite promising. Philip has announced that there will be an end to funding speed cameras.

Interior Motives China Conference 2010: Day 2

Session 5: Color and Trim On the second day of the conference, Andreas Wlasak, Vice President of Industrial Design at Faurecia, opened proceedings by announcing that the company plans to open a design studio in Shanghai this year. "A design centre in Shanghai – a new place in China for 2010 – this is a commitment," he declared. Wlasak then asked what OEMs should look for in terms of visualizing the concept of ‘green' design inside the vehicle interior: "OEMs might look for 'visual' green – how can you make it visible that the vehicle is efficient and reducing CO2?" He believed real wood is one likely way of achieving this, as people want to feel natural surfaces, and he also envisaged translucent surfaces playing a key role in years to come.