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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Renault axe Espace, Kangoo, Laguna, Modus & Wind in UK

Renault Wind Gordini - just arrived, now it's gone Renault is axing the Espace, Kangoo, Laguna, Modus & Wind models in the UK in a drive to restore profitability. In an age when we’re use to car makers extending their ranges on an almost daily basis, Renault are going the opposite way by cutting four models from their range of cars in the UK. Out will go the Wind Roadster, the Espace, the Modus, the Kangoo and even the car that most would think of as one of Renault’s best selling models – the Laguna.

Cadillac SRX: Redesigned, smaller and less expensive

Cadillac is enhancing its line with a redesigned 2010 SRX and the addition of the 2010 CTS wagon. Both vehicles go on sale in late summer. Cadillac's redesigned 2010 SRX will carry a $34,155 sticker price, $7,080 less than the V6 crossover it replaces.