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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

BMW Concept Active Tourer – It’s the BMW B Class

The BMW Concept Active Tourer has been revealed ahead of the Paris Motor Show, previewing BMW’s new FWD direction. We recently had Mercedes roll out their take on the BMW 1 Series with the new A Class, and now the roles are reversed with BMW revealing their take on the Mercedes B Class with the BMW Concept Active Tourer. The BMW Concept Active Tourer is a preview of BMW’s front wheel drive future in the small premium sector, even if the Concept Active Tourer is notionally 4WD thanks to its a 67bhp electric motor driving the back axle in this hybrid setup.

BMW wins engine of year

By Ben Whitworth Motor Industry 09 May 2007 05:51 BMW’s twin turbo 3.0-litre engine – the mighty 306bhp straight six from the 335i - has taken top honours at the 2007 International Engine of the Year Awards, the engineering equivalent of the Oscars. This is an unprecedented third year in a row that BMW has clinched the title of International Engine of the Year Award – in 2006 it was the M6’s V10 that took the title, and the M5’s V10 claimed gold in 2005. Other winners, judged by the panel of 62 motoring journalists from 30 countries across the globe, included Porsche for its biturbo 3.6-litre flat six (unbelievably, the first time Zuffenhausen has won an IEYA award), Toyota for the Prius’ 1.5-litre hybrid unit, and Volkswagen’s TSI twincharger 1.4-litre unit.