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McLaren’s Jenson Button & Lewis Hamilton get animated

McLaren has teamed up with Framestore to produce a series of animated – and amusing – cartoons showing on Sky F1. Somehow, despite having the British Grand Prix in one window and the Andy Murray match at Wimbledon in another on Sunday, we managed to miss this cartoon featuring McLaren, Lewis Hamilton and Jenson Button on Sky F1. It seems Sky F1 will be featuring a new cartoon from McLaren at every Grand Prix for the rest of the season, and if they are up to this standard they’ll be well worth looking forward to.

Subaru Stella

Fuji Heavy Industries, manufacturer of Subaru vehicles and aerospace-related products, today announced the introduction of the Subaru Stella, an all-new mini car for the Japanese market. The Stella follows the 'Think.Feel.Drive' message delivered by the Subaru B5-TPH concept at the Tokyo Motor Show last year, albeit in somewhat less glamorous clothes. It does, however, similarly tap into the popularity of 'green' cars, boasting the class?s most efficient engine.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.