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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Subaru BRZ Concept STI (2011) first official pictures

You can imagine how Subaru must have been feeling as partner Toyota hogged the headlines with its FT-86. But at long last, someone at Subaru has seen sense and decided to issue an official picture of the new BRZ coupe. This is the Subaru BRZ Concept STi – a rather obviously production-ready glimpse of the new rear-wheel drive coupe, co-developed between Subaru parent Fuji Heavy Industries and Toyota.

The Name Game: Why the next Buick will be called the Verano

Verano means “summer” in Spanish, though it could easily be a type of coffee or even a brand of crystal. But the idea behind the latest Buick was to snare an upscale, forward-sounding name to lure to new customers. Buick could have gone with an alpha-numeric designation, or even dipped into its heritage for a storied moniker from the past.