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Worst car advert clichés named

CAR BUYERS are being turned off by clichéd adverts and the phrase ‘one careful lady owner’ has been named top of the flops in a recent survey. Second in the list of least liked phrases is ‘baby forces sale’, while third goes to ‘genuine reason for sale’. Other key phrases used by car sellers that can actually turn away possible buyers include ‘first to see will buy’, ‘mint condition’ and ‘priced to sell’.

2014 Land Rover Defender Challenge announced

By Damion Smy Motor Industry 30 October 2013 12:01 Land Rover has confirmed that it is the official sponsor of the 2014 ‘Defender Challenger by Bowler’, which will see a field of up to 15 tricked-up Defender 90s hit the rough stuff as crews get down and dirty, Dakar style. It’s all about enticing those who are curious about rally raids, such as the legendary Dakar event that’s held early each year. A lack of experience, as well as costs, has made it difficult for novices looking to qualify for the necessary licence, so the Defender Challenge is ideal for rally wannabes looking to dip a toe in the water, so to speak, with no experience required to enter.

Land Rover reveals rejigged Discovery at the 2013 Frankfurt Motor Show

Land Rover has revealed a surprisingly comprehensive facelift for the Discovery range here at the 2013 Frankfurt Motor Show – and the firm has underlined the changes with some new badging for the Discovery range. Instead of having ‘LAND ROVER’ on the bonnet, the new Discovery has, well, ‘DISCOVERY’ lettering. That’s because Land Rover wants to make Discovery into its own brand, a bit like Range Rover: here at Frankfurt 2013, we’re seeing the first steps in this rebranding.