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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Alfa Romeo 8C GTA rendered
Wed, 12 Aug 2009Alfa Romeo are planning a hard-core version of the 8C - the Alfa Romeo 8C GTA But it’s been on the cards for a while that Alfa Romeo will produce and all carbon version of the 8C. And the likely début for that car – The Alfa Romeo 8C GTA – is likely to be 2010, the 100th anniversary of Alfa Romeo. The carbon fibre Alfa 8C GTA should shed at least 250lbs over the normal 8C.
Volkswagen's No. 1 ambition: How it plans to rule the world
Tue, 29 Mar 2011When Ferdinand Piech celebrates his 74th birthday on April 17 in his villa in Salzburg, Austria, with his wife, Ursula, his youngest son, Gregor, and other close family members, he likely will look back at his career and break into a big, satisfied smile. The chairman of Volkswagen AG's supervisory board wants to turn Volkswagen Group into the world's largest automaker. And he loves it when a plan comes together.