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General Motors EN-V to be branded Chevrolet

Chevrolet was gifted a centennial birthday present today, with parent company GM announcing that its 2030 Vision concept would carry the bow-tie badge. The youthful orientation and entry level positioning of Chevrolet within the GM portfolio subtly earmarks the intended audience for the EN-V, with the device being billed as an inexpensive and attainable urban mobility vehicle. "The EN-V has the potential to reinvent transportation in key markets by creating a new vehicle DNA through the convergence of electrification and connectivity," said Chris Borroni-Bird, GM's director of Advanced Technology Vehicle Concepts.

2014 EyesOn Design Vehicle Categories Announced

The vehicle categories for this year's EyesOn Design exhibition have been announced. Each of the seventeen categories has been selected to complement the theme of this year's – 'Automotive design's influence on popular culture'. The organizers have chosen the theme and the cars on display to provoke 'a nostalgic reflection about cars that have, through their design, affected the popular culture of their day.'More than 250 vehicles will be shown, representing the following categories: 50th Anniversary of the GTO – celebrating 50 year's of Pontiac's muscle carClassic Era – high culture becomes pop culture, from the mid-20s to WW2 100 Years of Dodge – a century of survival and success storiesColor, Chrome and Fins – symbols of post-war American optimism 1964 New York World's Fair – 50-years on from the event in Queens 50th Anniversary of the Ford Mustang – the original pony car Tuners – the evolution of car personalization from 1967 to todayMuscle Cars – high horsepower straight from Detroit Working Class of 1928 – American car culture is born Pure Michigan – a celebration of some of the lesser-know makers from Flint, MI Personal Luxury Coupés – a look at the high-end mid-size coupés of the 1970s Movie & TV Cars – including four-wheeled stars from the big and small screenMaserati – highlights from 100 years of the Italian makerStock to Rock – standard models paired with their heavily customized twins Collector's Circle – supporting car collectors and their hobby Military Vehicles – from war-torn roads to off road heroesIndian Motorcycles – an enduring and endearing tribe founded back in 1897 This year's recipient of the Lifetime Achievement Award – Peter Schreyer – will also receive his accolade at the event.

Mercedes-Benz inaugurates Advanced Design Studio in Beijing, China

Mercedes-Benz inaugurated its global Advanced Design Center in Beijing, China, yesterday, Thursday July 21. The Beijing design center, Daimler's fifth advanced design studio worldwide, further reinforces the growing importance of the Chinese auto market and Beijing in particular; the city is increasingly influencing changing needs and trends. The new 1,000 square meter Advanced Design Studio employs a total of around 20 designers who will contribute to the future design of Mercedes-Benz automobiles, competing and working with the company's other studios in Germany, Italy, Japan and the USA.