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Drink-drive advert breaks new ground

A NEW TELEVISION ADVERT to warn of the dangers of drink-driving is the first ever to deliberately use a drunken presenter. In the advert, an actor who was recorded the evening before having taken several alcoholic drinks is heard to slur, stumble and giggle as he tries to describe how is body feels in reaction to the alcohol. However, the film shows the same actor the next day when he appears sober but his body is still dealing with the alcohol.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Rinspeed BamBoo concept (2011) at 2011 Geneva motor show

There’s no doubt the folk at Rinspeed like to think outside the box when it comes to concept cars – and the new BamBoo will evoke plenty of admiration when it makes its debut at the Geneva motor show in March 2011. Not for Swiss car visionary Frank Rinderknecht it isn't. He says every name has a meaning and in this case it's because many of the interior features are made from actual bamboo fibres.