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Mercedes color and trim manager on the new SL-Class interior [w/video]
Fri, 17 Feb 2012Mercedes has released a video as part of the Mercedes-Benz New York Fashion Week, discussing interior design details of the new 2013 SL-Class. In the video Nicola Ehrenberg-Uhlig, manager of color and trim for Mercedes-Benz, explains the choices made when the vehicle was designed and how the design team wanted to convey the car's personality via special materials. Aviation is the theme for the new SL-Class, which in the designers' minds stood for clear design, functionality, speed and power.
Top Gear to blow up a caravan when it hits 10 million Facebook Likes
Thu, 19 Jan 2012Top Gear to blow up a caravan at 10M Facebook 'Likes' To celebrate hitting 10 million Facebook likes, Top Gear are to blow up a caravan when than magic 10 millionth like arrives. Say what you like about Top Gear, they certainly know how to promote their brand. From Jeremy Clarkson’s supposedly unguarded comments – which generate millions of pounds-worth of column inches – to the very nice emails we get when they’re looking to promote something, the Beeb has certainly acquired the knack of keeping Top Gear in the news.
Who's Where: Gert Hildebrand appointed Head of Design at Qoros Auto
Mon, 05 Dec 2011Gert Hildebrand, former General Manager of Mini Design, was appointed Head of Design at Qoros Auto in January this year. In his new role, Hildebrand is responsible for overseeing a regeneration of the existing design and styling processes at the joint venture company, a collaboration between Qoros and Israel Corporation, which was founded in 2007. One of many high level designers making the transition to China, Hildebrand is is currently tasked with leading the creation of the new Qoros brand, which was unveiled at a presentation in Shanghai last week.