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Tokyo Motor Show: Mini appears across the globe

FRESH from its world debut at the Cowley plant in which it will be built, the new third-generation Mini has made its Asian debut at the Tokyo Motor Show. Both the modern Mini, and before it the original Issigonis Mini, are extremely popular in Japan where its strong British identity and high degree of personalisation hold strong appeal. The third generation version will build on that with its enhanced looks and specification.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Government reveals plans to cut cost of motoring

Whiplash cheats are to be targeted in plans announced by the Government today to drive down the cost of motoring. From next year, only evidence from accredited professionals will be considered in whiplash claims, meaning cheats will no longer be able to get away with exaggerated or fraudulent compensation claims. Is Government policy on green cars too successful?