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New Hyundai Sante Fe is the safest car in its class

The 2013 Hyundai Santa Fe has been revealed as the safest car in its class by Euro NCAP, ahead of cars like the new Range Rover. But looking good and driving well are just part of the motivation for car buyers, with many wanting to make sure they carry their loved ones around in a car that not only appeals with its design and driving, but one which offers as much safety as modern technology can provide. So Hyundai has something to crow about this morning with the news that the new Santa Fe has been revealed as the safest car in its class in 2012 by Euro NCAP – those nice people who destroy cars to see just how well bolted together they are – beating others in the ‘Large Off-Road 4×4′ category like the new Mercedes M Class and new Range Rover in the process.

BMW M3 CRT: It’s another Limited Edition BMW M3

BMW M3 CRT - a lighter, quicker M3 You do wonder how many limited editions you can make of a car before its stops making sense. A bit like the Veyron, where the limited edition is the norm, not the rarity. BMW may not be as bad as Bugatti on the limited edition M3 front, but they’re fast catching up.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.