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Video: Fiat creates café racer 500 for SEMA

Fiat is preparing a café racer-style 500 for this week's SEMA show by stripping down an Abarth version to take it "down to the essence of what you need to drive a car." The café racer philosophy of ‘more speed, less comfort' was born around the 1960s British 'biker scene and while initially focussed on increasing performance, quickly developed into a culture as concered with 'the show' as 'the go'. "It takes something like this to really get noticed at SEMA," says Craig Buoncompago, Project Manager at Fiat Product Design. "The Café Racer is really going to be one special car that you guys should really come and see." The 500's roof has been chopped, while also shorn of its door handles and being fitted with hot rod billet rims.

Last call for entries: IM Design Awards

As the deadline for entries to the 2010 Interior Motives Design Awards approaches – all designs must be received by 10 July – details of the judging panel and the upcoming awards ceremony in Paris are firming up. Judging the hundreds of student designs this year will be a panel of industry experts that includes such influential figures as Amko Leenarts, Interior Design Director, Peugeot; Robin Page, Interior Design Director, Bentley; Wolfgang Müller-Pietralla, Leader VW Future Research; Michael Robinson, Design Director, Stile Bertone; Andreas Stump, Head of Advanced Interior Design, Citroën; Romulus Rost, Chief Interior Designer, Volkswagen Advanced Design, Potsdam; and Euan Sey, Editor of Interior Motives magazine. The competition is open to students enrolled at any accredited undergraduate or graduate design degree programme, both in automotive and non-automotive disciplines – those studying fashion design, industrial design, architecture and other similar fields are also eligible.

BMW plotting a hydrogen fuel cell EV

The BMW i3 EV (pictured) will eventually be joined by a hydrogen fuel cell BMW BMW has now taken its first fully-fledged step in to the electric car market with the BMW i3, revealed in full earlier this week. The i3 is a properly competent offering from BMW and it seems likely that, despite a price pushing on £30k even after the taxpayer bribe for EVs, that they will find a ready market in their affluent customer base for the i3 as a second (or third, or fourth…) car for local runarounds. BMW has even managed to negate range anxiety by offering the option of a range-extender engine in the i3 – basically a BMW motorcycle engine to charge the battery when it runs out of juice – so BMW’s customers who may wish to use their i3 for more than just a trip the shops can do so without getting stranded.