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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Porsche to share platforms

The sharing of Porsche platforms could see the Benley Conti and Panamera using the same underpinnings. Porsche boss Michael Macht has revealed that now Porsche are effectively a VW company the sharing of platforms is not just viable but essential. And the man has a point.

2012 Kia cee’d revealed

The 2012 Kia cee’d debuts at Geneva After a single photo of the 2012 Kia cee’d in January, Kia now reveals its new cee’d ahead of a Geneva debut. Just like sibling Hyundai, Kia is on the up and the new 2012 Kia cee’d promises another jump in quality and appeal when it arrives in the UK in June after a public debut at the 2012 Geneva Motor Show next month. We had one photo of the new Kia cee’d last month, but now Kia has really pushed the boat out and sent us a whole four photos of their new Golf-sized offering.