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Peugeot 5008: The Toy Story 3 Advert

Woody checks out the Peugeot 5008 Peugeot are planning a big advertising splash in Europe, and have teamed up with Pixar/Disney to use well known characters from the Toy Story films in the ads, which are due to roll out across Europe from this week. The firts advert up is  for the Peugeot 5008, a more than competent people shifter from Peugeot (in fact those nice people at Peugeot are due to send us one soon, so look out for a proper in-depth review and road test on the 5008 as we spend a week with it). The advert uses Woody looking for his Cowboy hat to give the excuse to show every nook and cranny and seat shifting trick the 5008 can manage.

Cadillac plans dealer, consumer support for CUE infotainment system

General Motors is taking a page from Apple's Genius Bar tech-support program as its Cadillac brand rolls out a new infotainment system. GM is requiring Cadillac dealers to designate two employees as certified CUE specialists--one in sales, the other in service--as experts to walk customers through the system known as the Cadillac User Experience, or CUE. GM also plans to hire 25 service representatives that it will scatter across its largest markets to field questions from both dealers and customers.

Four CCS students win awards in 22nd annual Michelin/CCS competition

Michelin and the College for Creative Studies (CCS) in Detroit, Michigan recently held their 22nd Annual College for Creative Studies Design Competition at the A. Alfred Taubman Center for Design Education. Four CCS transportation students are receiving the exhibition opportunity of a lifetime when their winning designs are displayed in a special Michelin exhibit at the 2011 North American International Auto Show (NAIAS) January 10-23, 2011.