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College Exhibition: IAAD - Yamaha Project

In early September, Transportation Design students from Istituto d'Arte Applicata e Design - Turin (IAAD) presented the results of 'Yamaha Next Move', a project sponsored by Yamaha, exploring a personal vision of a Yamaha scooter for the near future. Yamaha guided the students through the next generation of "two wheelers" suggesting two themes: -  Youngsters, two wheels, 50 cc: For kids that can only drive 50 cc, there are many products on the market, but sales are in decline. The project brief included evaluation of the possible causes for lack of interest and offers new solutions, including functional and aesthetic proposals.

Infiniti: The Q50 Eau Rouge is still happening

Infiniti would like to remind you of two things: 1.) that its Q50 Eau Rouge is going to be built, yes, definitely, no really, trust us, and 2.) Sebastian Vettel is the "director of performance." We imagine the four-time F1 world champion might be too busy defending his title to sit in meetings discussing whether the "real" carbon-fiber trim should be lined with red or purple weaving. "Vettel's invaluable feedback will be engineered into the next stages of the prototype's extensive development program," said Infiniti. Hey, it worked for Senna.

Maserati’s 50,000 sales target starting to look possible

22,500 sales so far in 2013 from Maserati, thanks to cars like the Ghibli (pictured) When Sergio Marchionne revealed in 2011 that he wanted Maserati sales to hit 50,000 a year by 2015, we were all very sceptical. After all, Maserati were only managing fewer than 6,000 sales a year at that time, so a target of 50,000 a year seemed mad. But it’s starting to look a distinct possibility.