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Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

BMW X4 to launch at New York Auto Show in April

BMW X4 to launch at New York Auto Show in April The surprising success of the coupe version of the BMW X5 – the BMW X6 – made it highly probable that BMW would pull a similar trick with the X3 by building a coupe version of their smaller SUV. That probability became a certainty when BMW revealed a the BMW X4 Concept at the Shanghai Motor Show, looking just like an X6 on a boil wash. Although BMW didn’t give any major details about what goes under the X4′s bonnet, it’s safe to assume the X4 will come with a similar engine lineup to the X3, an interior that’s also similar and a price point that’s a bit higher.

Ram adds Laramie Limited trim to truck lineup

In past years, if you wanted an upgrade from the Ram Laramie you had to take the Longhorn edition, cowboy hat and all. Now Ram is introducing a slightly toned-downed version called the Laramie Limited. The Limited features full leather seating, piano-black interior trim and less obvious badges than its brethren.