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Lamborghini Aventador LP700-4: The Commercial

Lamborghini Aventador LP700-4 takes on the landscape There was a time in the dim and distant past (well, the 1980s) when advertising cars was easy – you just made them look as dramatic as possible and hoped viewers would think that buying the car being advertised would imbue them with endless cool. But then the world was made to feel guilt by a new religion which was even better than the Catholic Church at making its followers feel bad for anything in life that feels good – the ‘Global Warming’ believers. These descendants of the ‘Hole in the Ozone Layer’ brigade and the ‘New Ice Age’ predictors’ have managed to frighten a big chunk of the West’s population in to believing they are somehow to blame for our climate change, and in doing so have terrified car makers in to making anything other than fluffy-bunny adverts.

Ford B-MAX off to a strong start in UK

The new Ford B-Max compact people carrier is off to a strong sales start in the UK, with 1,000 already delivered to customers. And that eye-catching advert (we’ve posted it below – Ford in Europe need all the help they can get to garner sales!) will no doubt raise awareness of the long-awaited replacement for the old Fiesta-based Fusion MPV and help make the B-Max a success for Ford in a segment they once dominated, but which they’d left to wither on the vine. But eye-catching  advert for the new B-Max or not, the B-Max is already selling well with over 1,000 cars delivered to customers in the last few weeks and orders for 2500 cars received by Ford in the UK before the B-Max even appeared in showrooms.

2014 EyesOn Design Vehicle Categories Announced

The vehicle categories for this year's EyesOn Design exhibition have been announced. Each of the seventeen categories has been selected to complement the theme of this year's – 'Automotive design's influence on popular culture'. The organizers have chosen the theme and the cars on display to provoke 'a nostalgic reflection about cars that have, through their design, affected the popular culture of their day.'More than 250 vehicles will be shown, representing the following categories: 50th Anniversary of the GTO – celebrating 50 year's of Pontiac's muscle carClassic Era – high culture becomes pop culture, from the mid-20s to WW2 100 Years of Dodge – a century of survival and success storiesColor, Chrome and Fins – symbols of post-war American optimism 1964 New York World's Fair – 50-years on from the event in Queens 50th Anniversary of the Ford Mustang – the original pony car Tuners – the evolution of car personalization from 1967 to todayMuscle Cars – high horsepower straight from Detroit Working Class of 1928 – American car culture is born Pure Michigan – a celebration of some of the lesser-know makers from Flint, MI Personal Luxury Coupés – a look at the high-end mid-size coupés of the 1970s Movie & TV Cars – including four-wheeled stars from the big and small screenMaserati – highlights from 100 years of the Italian makerStock to Rock – standard models paired with their heavily customized twins Collector's Circle – supporting car collectors and their hobby Military Vehicles – from war-torn roads to off road heroesIndian Motorcycles – an enduring and endearing tribe founded back in 1897 This year's recipient of the Lifetime Achievement Award – Peter Schreyer – will also receive his accolade at the event.